You probably know it, the manufacturer Selle Italia, specialized in bicycle saddles of all kinds, has become for the season 2021 the partner of the Cycling Times Race organized on the Cycling Times Instagram page. The opportunity for me to tell you a little more about this brand like no other, that you have already been able to find when trying the Flite Boost Kit Carbonio Superflow last year. I will take you to discover this company which has carved out a prominent place on the international scene over the years, now equipping racers like Chris Froome, André Greipel, Dan Martin or Mathieu Van Der Poel…
120 years of history and passion
The Italia, it’s a name that cannot be ignored in platoons around the world. Created in 1897 to equip the first bicycles, the brand has gradually developed a unique know-how thanks to an extraordinary experience. First used for travel, the models produced by the brand have gradually moved closer to sports competitions to offer a wide range of high performance saddles identical to those which will be offered to the best players of the CT Race this year. Eddy Merckx, Bernard Hinault, Miguel Indurain or Marco Pantani, all have used during their glorious careers the saddles developed by the Italian brand…
L’innovation, the key to Selle Italia's success
Selle Italia is a brand that has been able to constantly reinvent itself to stay at the forefront and stand out from the competition.. The first outstanding model is undoubtedly the Turbo saddle, exit in 1980, which found immediate success with couriers. After many improvements and technological advances, a patent is filed in 1984 for a shock absorption system directly installed under the saddle, a new atypical advance. 6 years later, the Flite saddle hits the market and becomes the world's first saddle weighing less than 200g. A small revolution that lays the foundations for the versions still sold today, making Selle Italia the benchmark for high-end saddles. Innovations have followed one another since, with the appearance of titanium models, then in carbon, gradually decreasing the weight to reach amazing levels, while maintaining quality comfort and shock absorption. The Italian manufacturer has even developed its own Idmatch system intended to facilitate the choice of saddle dimensions for the general public., thus providing an ingenious solution to the difficulties encountered by practitioners in choosing their ideal saddle.
Today, the brand continues to develop ever more efficient models, which equip some of the biggest formations of the international peloton, like the SP01, Flite Boost and other SLRs with advanced features, with a record weight of only 61g for its lightest model. With a model for each practice, from road to gravel via mountain bike or track, Selle Italia is positioned as one of the benchmarks in its activity, and adapts to the requirements of enthusiasts and competitors.
I will end this presentation with a warm thank you to Selle Italia for its support and for the great rewards that will be offered throughout the season., and I invite you to go to the official website The Italia to view the latest products offered. In an upcoming Instagram post, you will be able to find the prizes that will be put into play during the spring classics. I say see you very soon and wish you a good season 2021 !
